Wednesday, April 22, 2015

How Much Traffic Will You Lose From The Google Algoritham Mobilegeddon


Creating your website mobile-friendly is necessary in the present for many sites, and it’s a good long-term investment even if it doesn’t affect your short-term traffic.


Assessing Your Potential Lost Traffic From Google's Mobile-Friendliness Update

Making your site versatile cordial is fundamental in the present for some locales, and it's a decent long haul venture regardless of the possibility that it doesn't influence your transient activity.
 
To start with, we used SEMRush to locate the top non-mark keywords for the website, erasing any keywords that Moz positioned for that were navigational in order to make a list of qualified keywords that may be critical to Moz’s business.

If you are doing this for your website, use a list of your most qualified keywords, along with cell phone and desktop rankings for each. If you don’t have cell phone rankings for a website you don’t own, you can do what we did: use SEMRush position tracking to discover cell phone ranking, and spot check suspect and missing rankings with Chrome incognito on a cell phone.


When we had that, we took just a keywords that had a page one positioning on desktop, which contracted the list down to 87 keywords.

Using AdWords look volume, we entered the cell phone volume manually, and assessed desktop and cell phone traffic based on device-particular position and search volume, using seo Clarity’s information around desktop and cell phone CTR (click-through rates) based on position.

It’s important that this number could be a little lower in reality, as a percentage of the URLs that we used in this study are now mobile-friendly.

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