Search Engine Optimization & Marketing teams
in order to profit or gain the most traffic and most conversions for your
services & company. This guide will introduce you to a many ways in which your
company can make a success out of SEO and marketing in 2016.
Figure Out Your Keywords Related To Services:
This is one of the few aspects of old SEO that have continued into the future. Keywords may have lost their importance since Google changed the rules, but they are still an integral part of your strategy. You no longer have to spam them, but you still have to include them. Search keywords and make a decision as to whether you are going to use them based on how much competition you have and how much reach you can expect.
Mobile Search Your Keyword:
This goes for both SEO & Marketing. For the 1st time, Search has concluded that mobile searches have finally surpassed desktop searches. Google already implemented Mobilegeddon, so you have to do 2 things at this trick.
1. Your website must be responsive. It has to be visible on both desktop and mobile devices. Thankfully, most new themes already have this built in so you may not have to worry.
2. You have to market to mobile users. This means you have to shorten your content and make the long pieces of content a thing of the past.
Images and Videos Are Important:
For marketing purposes, images and video explicitly target mobile devices. It makes sense because when someone is on the move they don't have time to read through a thousand words of content. A video can tell them all they need to know.
Analytics for Both
Since Marketing & SEO are so tangled with each other, the data you receive from marketing will be just as relevant to your SEO term.
Pay to Play:
So many platforms are giving preference to paid advertisers. This goes as much for Google as it does for Facebook. Be willing to pay for advertising for enhanced results.
Time Issue:
SEO & marketing sounds incredibly simple when it's written in this form. Make no mistake that there's nothing easy about marketing your brand both on Google and directly to customers. It requires time and effort.
Figure Out Your Keywords Related To Services:
This is one of the few aspects of old SEO that have continued into the future. Keywords may have lost their importance since Google changed the rules, but they are still an integral part of your strategy. You no longer have to spam them, but you still have to include them. Search keywords and make a decision as to whether you are going to use them based on how much competition you have and how much reach you can expect.
This goes for both SEO & Marketing. For the 1st time, Search has concluded that mobile searches have finally surpassed desktop searches. Google already implemented Mobilegeddon, so you have to do 2 things at this trick.
1. Your website must be responsive. It has to be visible on both desktop and mobile devices. Thankfully, most new themes already have this built in so you may not have to worry.
2. You have to market to mobile users. This means you have to shorten your content and make the long pieces of content a thing of the past.
Images and Videos Are Important:
For marketing purposes, images and video explicitly target mobile devices. It makes sense because when someone is on the move they don't have time to read through a thousand words of content. A video can tell them all they need to know.
Focus on Social Media Optimization
It's
practically impossible to target SEO directly. Google does not want
companies to do this anymore. They want you to focus specifically on
users.
Social media should become a core part of your marketing and
SEO campaigns. Consider a high level of engagement on social media as
important to SEO as it is to general marketing.
Analytics for Both
Since Marketing & SEO are so tangled with each other, the data you receive from marketing will be just as relevant to your SEO term.
Pay to Play:
So many platforms are giving preference to paid advertisers. This goes as much for Google as it does for Facebook. Be willing to pay for advertising for enhanced results.
Time Issue:
SEO & marketing sounds incredibly simple when it's written in this form. Make no mistake that there's nothing easy about marketing your brand both on Google and directly to customers. It requires time and effort.
Best Email Marketing Services in India | Green Web Technologies
ReplyDeleteWith the utilization of Green Web Technologies powerful computerized arrangements, you can adjust your entire email advancement program to suit your business needs.
For More Info: https://www.greenwebtechnologies.co/
Email: info@greenwebtechnologies.co
Contact Number: 011-43008737 / +91-8851144135
Company’s Address- A-7, Naraina Industrial Area, Phase – 1, New Delhi
When I see your article, I said woo. It was really fantastic. Your article contains very unique content and shares much info about the topic SMO Service. Thank you for sharing this post. Keep it up!
ReplyDelete